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Google Shopping Ads

Promote your products with Google shopping ads directly within Google search result pages and partner websites when users search for relevant terms. It is great service to help you reach you retail business goals

Give your customers detailed information about products when a user is searching similar items. Help them determine if it fits their tastes, preferences and budgets before clicking on it.

With carefully crafted google shopping ads, the user gets to the bottom of the purchase funnel faster than with an average web browser listing.

Product Feed Creation

The first step is to create a product feed. A product feed is a structured data file that contains information about your products, such as title, description, price, availability, and other attributes.

Feed Submission

We submit the carefully crafted feed to our Merchant Center. Google will review the feed to ensure that it meets their requirements and policies. We make sure that the feed updated with accurate and current information.

Campaign Creation

After the product feed is approved, we use our Google Ads Account to create a Shopping campaign for your feed. Within the campaign, we define your budget, bidding strategy, target audience, and other campaign settings.

Ad Group and Product Group Creation

Within the Shopping campaign, we create ad groups that group together related products. Ad groups help us organize and manage your campaigns effectively. we also create product groups within each ad group, which allow us to categorize your products based on attributes such as brand, category, or custom labels.

Bid Management

For each product group, we set bids, which represent the maximum amount you’re willing to pay when someone clicks on your ad. Google uses a combination of factors, including bid, relevance, and expected click-through rate, to determine when and where your ads will appear.

Ad Display and Ranking

When a user searches for a relevant term, Google’s algorithm determines which ads to display based on factors such as bid, relevance, and the user’s search intent. Google Shopping ads typically appear in the dedicated Shopping tab, as well as in relevant search results and partner websites.

Ad Format and Display

Google Shopping ads feature product images, titles, prices, and store information. Users can see multiple products from different advertisers in a grid-like format. When a user clicks on an ad, they are taken directly to the product page on the advertiser’s website.

Performance Tracking and Optimization

Throughout the campaign, we track the performance of your ads using Google Ads reporting tools. We then analyze metrics such as impressions, clicks, click-through rates, and conversions. Based on this data, we can optimize your campaigns by adjusting bids, refining product groups, and improving product information to drive better results.