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Google Search Ads

Google Search

Search ads are the ideal solution if you have the following objectives:



  1. Advertising Goal Definition: We define the specific goals for the campaign, such as increasing website traffic, generating leads, or boosting sales.
  2. Keyword Selection: We do extensive Keyword research to identify relevant keywords that are related to their business, products, or services. These keywords are what people might enter into Google’s search engine when looking for something.
  3. Ad Creation: Our creative team creates concise, compelling text ads that include headlines, descriptions, and display URLs. These ads attract the attention of search engines, users, and entice them to click.
  4. Bidding and Budgeting: Using our expertise, we set the maximum bid amount for each keyword, which is the maximum amount to pay when the ad is clicked. We also set a daily or monthly budget to control your advertising spend.
  5. Ad Auction: When a user enters a search query, Google’s ad auction system evaluates the keywords and triggers an auction. The system considers various factors, such as the bid amount, ad quality, and expected click-through rate (CTR).
  6. Ad Placement: Based on the ad auction results, Google determines whether and where to display the advertiser’s ad on the search engine results page. Ads usually appear at the top or bottom of the page, marked as “Ad” or “Sponsored.”
  7. Cost and Payment: You will be charged only when someone clicks on the ad (pay-per-click model). The cost per click (CPC) varies depending on factors like competition and ad quality.
  8. Tracking and Optimization: We actively track the performance of your ads through Google Ads’ analytics and reporting tools. Depending on your campaign goals, we can make data-driven optimizations to improve the campaigns further, such as refining keyword selection, adjusting bids, or modifying ad copy.

Google Search advertising campaigns offer you a targeted and measurable way to reach potential customers at the moment they express interest through their search queries. These campaigns can help your business increase brand visibility, drive website traffic, and achieve its marketing objectives.